APES are more than just residents of the jungle! A.P.E.S. is an acronym for the 4 significant factors that individuals buy things. To offer and close deals you need to comprehend exactly what encourages individuals to buy. You must pay close attention to exactly who grant cardone what people say, ask the ideal concerns to completely comprehend the issue they are attempting to fix, why they are brought in to one product or service over another and how you can best help them.
Here is what each letter of the APES represents.
A for Appearance (This makes me look excellent - could be status or appearance.).
P for Efficiency (This makes me feel good or carry out better.).
E for Cost-effective (This conserves me loan, concern or will make me loan.).
S for Safety (This makes my environment much safer or minimizes opportunity of loss.).
Take any item or service individuals purchase and you will see that they were encouraged by among these 4 driving forces. I don't care if it is vehicle, home, home enhancement, gym subscription, jewelry, supper, phone, TELEVISION, paint task, or a life insurance policy. Look, efficiency, economical or safety or some mix will be an influence in the sale.
I've owned 25 or 30 grant cardone amazon phones in my life. I purchased my last one since the new style had come out and I thought it was hot (appearance). I liked it because it was smaller, thinner and moved in and out of my pocket easily. I updated from a perfectly performing phone not due to the fact that the new phone was quicker (performance) but since it was hot. I then updated my strategy (another purchase) because the texts were complimentary (economical) and I got a discount rate on grant cardone age the rate of the phone for purchasing 2 years of service from the carrier. I then purchased a cover to protect the phone for $30 to keep it safe when I dropped it.
At each point the APES were driving my choices as they do all buyers. Know your APES and close more offers. Learn exactly what your customer's inspiration is by asking them why do they want the item today and what problem do they wish to fix. Away you'll get a factor that fits into one or more of the APES. Once you get that understanding you can recommend the right product and guide them through the deal. You'll have a happy client excited about their brand-new purchase and they'll be more most likely to refer organisation your way.
For info on how you and your company can increase http://edition.cnn.com/search/?text=Who is Grant Cardone sales efficiency and profits 15-25% check out http://www.cardoneuniversity.com. You can also follow Grant Cardone on twitter @grantcardone.